Integration of professional values

Concept:

A festival-style office event split into two parallel zones: celebration and creation. A metaphorical “magic production” environment aligned with the company’s game-development DNA.

Implementation:

The party zone recreated a European Christmas square: street food stalls, a tower clock, illumination, floristics, house number signs, and live street performers. The second zone transformed into a laboratory hosting multiple New Year workshops. Metaphorically, participants “produced magic” in the lab that powered the celebration space. The office was not just decorated — it was reinterpreted and emotionally appropriated by the team.

Objective:

Summarize the year, onboard new employees into company values, and help teams “claim” a new office space.

Entertainment festival for a chain of Israeli cuisine restaurants

Objective:

Increase employee loyalty and extend contract retention across a restaurant chain.

Implementation:

Hosted in one flagship location, the space was transformed into a festival environment with multiple interactive stations. Participation earned a unified in-game currency redeemable for prizes or experiential rewards such as dinner with the CEO. Leadership, managers, waiters, kitchen teams, and service staff participated equally. Despite multilingual backgrounds, the event structure enabled shared engagement and collective experience.

Concept:

A company-wide festival uniting all operational levels — from executives to kitchen staff — within a shared interactive system.

Corporate reset for emotional discharge

Concept:

An intentionally absurd New Year event built around the format of a traditional children’s holiday party — inverted and exaggerated.

Implementation:

We retained all classic attributes of a New Year celebration but subverted them. Guests were welcomed by a mirrored disco deer, performers in rabbit costumes formed circles around an oversized car air-freshener tree, and the holiday host — a visibly exhausted Santa — was already running his eighth event of the day. The Snow Maiden, instead of assisting, performed “Flight of the Bumblebee” while riding inflatable pigs. Guests played New Year melodies on electric mandarins. Despite the surreal tone, every participant still received a traditional sweet gift.
Absurdity became a safe format for collective emotional release.

Objective:

Express appreciation to the team and reflect on a complex, unpredictable business period.

Concept:

An internal conference built to professional forum standards, centered on AI integration into company processes. Extended with short-format talks on non-work topics to lower the entry barrier for new speakers.

Implementation:

A three-day structured program. Each morning began with sports activities — reinforcing the company’s active lifestyle value. Day one featured parallel conference tracks, followed by business games and edutainment formats. Day two introduced short personal interest talks alongside the core agenda.
Over four consecutive years, the conference evolved into the company’s flagship internal event, with consistent growth in participation and speaker involvement.

Objective:

Demonstrate how AI becomes embedded in daily operations. Increase employee engagement and identify internal ambassadors.

Concept:

A multi-country game unfolding simultaneously in three physical offices, with a parallel online storyline and a unified finale.

Implementation:

Our client – a game studio that asked us to build a concept around Chinese culture. We created a website where remote employees could take part in an online quest.
The offline part was built as a game: participants moved through a series of interactive stations to earn an amulet. There were four amulets in total — one for each office and one for remote participants.
In the final, each of the four groups selected the amulet they had physically obtained from a catalog on the website. The four amulets then combined into one and revealed a clue leading to the location where new company merchandise was waiting.
For the final stage, we installed cameras and large screens in each office so that everyone could see each other. After the game, many participants stayed by the screens — talking, dancing, and simply being together. For the first time since part of the team had relocated, the company gathered again.

Objective:

Reinforce unity across teams working in different countries through a synchronized experience.

Concept:

A three-level festival structured by activity type and layered perception — inspired by the narrative mechanics of the film “Inception.”

Implementation:

We filled a large three-story club with interactive activities, where participants earned in-game currency for completing them. The currency could be spent on a special card, where guests wrote down their wishes for implementation (a reference clear to those who had seen the film), or used at the final auction.
The three floors became three distinct zones. The first floor featured multiple game points, the second focused on discussion formats, and the third hosted creative workshops. In addition to being divided by activity type, the zones were also structured around different levels of perceiving Hanukkah and levels of sleep (again, a reference for those familiar with the film). The first floor was playful and fairytale-like, the second historical, and the third philosophical, centered around the tension between ethics and aesthetics.

Objective:

Create meaningful communication space and build community around shared values.

Concept:

A digital city — Porto Franco — where uncertainty becomes adventure and socialization becomes the core mission.

Implementation:

The concept was designed to respond to the new challenges children were facing uncertainty, the monotony of lockdown, the loss of annual camp socialization, and a sense of insignificance against the backdrop of global events.
We created the port city of Porto Franco, where uncertainty became a readiness for adventure; monotony was impossible because new ships kept arriving and something new was always happening; the feeling of insignificance disappeared because Porto Franco was local and therefore inherently meaningful; and socialization became the core purpose of the entire project.
Porto Franco hosted educational studios and workshops, evening programs, a game zone, a museum, a newspaper, and a radio station with podcasts created by both adults and children. There was also a café with a dedicated host who always had activities ready for kids who didn’t know what to do now — and much more.
Children came to Porto Franco not only from our camp. The project ran for two months and raised a significant amount of money from parents, although financial participation was not mandatory.

Objective:

Provide structure, education, and social continuity for children unable to attend summer camp due to pandemic restrictions.

Concept:

Recreate with the children the system of Polish Jewish self-government ‘VAAD of the Four Lands’ and to write the ‘Warsaw Talmud’ - a book with the results of each of the educational formats.

Implementation:

Children were divided into the four lands of the VAAD. We conducted 11 group or joint activities, the results of which were pictures. We inscribed them into the ‘Talmud’. During the first two days, we held informative and creative sessions, discussing what the Polish Jewish community looked like. On the third day,
history caught up with the participants in a role-playing game. The children had to choose which country (Russia, Austria or Prussia) they would like to stay in after the division of Poland. During the fourth and fifth days, we held sessions comparing the values of the historical and modern community to give children the opportunity for self-identification.

Objective:

Plan, organize and run an educational and entertaining program for a teenage trip to Warsaw.