Strengthening the status
of a major player
in the industry
of a major player
in the industry
Building partners loyalty through family ties
Idea:
To create an emotional connection between partners, salespeople and the company of the client through an event where they share a communal experience together with their families.
Implementation:
The event took place in February. We needed a story that was a winter fairytale but not a New Year's story. We chose “The Chronicles of Narnia”. During the first day, guests were exploring the space through an introductory game, they were putting unusual mechanisms together in the old professor's lab and went through a closet to a Narnia role-playing game. During the second day, they participated in a quiz with stock exchange elements and took part in many workshops.
Objective:
To increase the loyalty of partners and b2b salespeople to the company.
Building audience loyalty through value
Strengthening the status
of a major player
in the industry
of a major player
in the industry
Strengthening the status of a major player in the industry
Idea:
Today - tomorrow - 2030: the near future that will evolve from the trends of the present.
Implementation:
Together with the client we came up with a visual conception of equal interconnection between a human, technology and nature. The stands were designed in such a way that guests would not get a feeling of disproportion. We used soft lines, left a lot of air and added floristics. If a vendor's demonstration equipment required extra handling, we built individual stands for them. There were 5 such vendors out of 63.
Objective:
To strengthen the status of the main company in the industry.
Building audience loyalty through value
Strengthening the status
of a major player
in the industry
of a major player
in the industry
Emphasizing the client's unique role within the industry
Idea:
To build a stand in the form of a stadium and to emphasize the client's key role in the entertainment and sports industry.
Implementation:
At the Fintech conference, all stands are presented in the form of buildings. We built our stand in the shape of a stadium with two zones inside. The first zone was dedicated to game interactives, while the second one was dedicated to the interaction between the client’s employees and the guests. This, on the one hand, emphasized the status of our client and, on the other hand, its special role in the financial technology industry.
Objective:
To emphasize the special and unique function of the client within the industry.
Building audience loyalty through value
Strengthening the status
of a major player
in the industry
of a major player
in the industry
Building audience loyalty through value
Idea:
An interactive experience that will not conflict with the main objective of the contestant but will enhance their experience.
Implementation:
Trail running is running on natural terrain over extremely long distances. At this event it was up to 180 kilometers. We assembled our client's marquee in the race starting area. We organized a photoshoot of all the contestants before the race and at the finish line. For that, we brought in portrait photographers, several professional printers and set up a backdrop for the shoot. We designed and printed a beautiful
poster with before/after photos, athlete results and the trail’s and our client's logos. We had a very positive experience and increased the client’s brand awareness.
poster with before/after photos, athlete results and the trail’s and our client's logos. We had a very positive experience and increased the client’s brand awareness.
Objective:
To increase brand awareness and audience loyalty by communicating the shared value of an active lifestyle.
Building audience loyalty through value
Strengthening the status
of a major player
in the industry
of a major player
in the industry
Unified perception of the marketing product in different regions
Idea:
A series of conferences in different cities with a unified corporate style and one set of interactives.
Implementation:
Together with the client, we created a general concept around the connection between the IT-industry and rock culture. We prepared a set of interactives and a single design code for the events in different cities. We invited a well-known moderator to host all the conferences. At the grand finale, we built 19 brutal partner stands. They differed in size depending on the level of the partnership package. We also added more interactives for rock and roll networking.
Objective:
To increase the product’s awareness in different markets and to create a unified perception of the product.
Building audience loyalty through value
Building a community
of potential employees
through co-branding
of potential employees
through co-branding
Direct recruiting at the booth through a funnel of interactives
Idea:
To build a stand that would be an attraction point and to create a funnel of interactives there to select the best specialists.
Implementation:
In 2023, we built an open stand and decorated it with the references to the design of the client's new office. In 2024, the clients upgraded their partner’s package, and we built an entire area for them. At both conferences, we attracted guests to the stand not only with the design, but also with interactives, which were divided into several stages. Those who handled the tasks better than others were invited to participate in the next interactive, which led the most successful ones to a job interview. The funnel of interactives was enhanced by a funnel of prizes and this year we added a path through the zone that guests physically walked down. Brand recognition grew and key positions were filled.
Objective:
To create a professional and expert community around the company's HR brand to simplify recruiting.
Building a community
of potential employees
through co-branding
of potential employees
through co-branding
Building a community of employees through co-branding
Idea:
A series of meetups on different professional topics in collaboration with experts on each of these topics.
Implementation:
As the client’s office was not suitable for the event, we decided to choose a special venue for each topic of the meetup.
In addition, we developed a separate co-brand, design code, décor style, website and telegram bot for the project. For every meetup, we found it necessary to host an edutainment game for more inclusion of the audience and comfortable networking. We also provided high-quality filming of the presentations for
those who could not be offline.
In addition, we developed a separate co-brand, design code, décor style, website and telegram bot for the project. For every meetup, we found it necessary to host an edutainment game for more inclusion of the audience and comfortable networking. We also provided high-quality filming of the presentations for
those who could not be offline.
Objective:
To create a professional and expert community around the company's HR brand to simplify recruiting.